Certificate% of quiz marks
Welcome to the online course on marketing in Australian General Practice! In a rapidly changing world, the importance of marketing has significantly grown, even in the field of General Practice. Two decades ago, the idea of marketing in Australian General Practice seemed unimaginable.
In this course, we will explore the transformational power of marketing in General Practice and its direct benefits to patients. Today, patients are the first beneficiaries of GP marketing, as it enables them to access the right services and make informed decisions about their healthcare.
With 90% of GP marketing now taking place online through websites and platforms like Google Business, it is crucial for General Practices to understand how to establish their visibility. How can patients find us? How can we stand out amidst local competition? And most importantly, how can we effectively communicate the exceptional services available at our GP clinic to potential patients?
This course is designed to provide you with the knowledge and skills to tackle these challenges, starting with search engine optimisation (SEO). SEO plays a pivotal role in increasing your online presence, driving traffic to your website, and ultimately attracting more patients to your practice.
Throughout this training series, we will delve into the intricacies of SEO for General Practice marketing. From understanding the fundamentals to implementing effective strategies, we will guide you step-by-step through the process.
Prepare to unlock the potential of marketing in General Practice and harness the power of SEO to reach and serve your community better. Let’s embark on this journey together, where we will equip you with the tools and insights to optimise your online visibility and make a lasting impact on the healthcare landscape.
Section 1SEO - Search Engine Optimisation.
Lecture 1Three best ideas for promoting website of a GP clinic.
Lecture 2What key words would you use to achieve Search Engine Optimization?
Lecture 3What keywords would I use if I had to promote my clinic in more than one suburb?
Lecture 4Do you find it beneficial to publish health education articles on various topics on my website?
Lecture 5Writing health education articles take a lot of time. What strategy should I take to maximize the effect?
Lecture 6Thank you for taking this course.